Origin stories of famous brand logos
Looking at the logo, we recognize which brand it is immediately. A logo can create or destroy a company. The good development of a logo is not an easy task, and one aspect all big companies have in common is their genius logos! Nearly every existing brand has a history and an interesting story of how the designers and advertisers produced the logo following a lot of brainstorming and study. In this, we look at different brand logos of various organizations, their past and their hidden significance. 1. IBM Before it was called International Business Machines Corporation, IBM began as the International Time Recording Company (ITR) in 1888 after modifying many titles and logos. Paul Rand’s new logo was introduced in 1972. Height and lineage are apparent by the horizontal lines surrounding the letters IBM. 2. GOOGLE We depend heavily on the popular search engine that addresses all our questions, from the silliest to the most relevant. Though, only a few...