Origin stories of famous brand logos

Looking at the logo, we recognize which brand it is immediately. A logo can create or destroy a company. The good development of a logo is not an easy task, and one aspect all big companies have in common is their genius logos!

Nearly every existing brand has a history and an interesting story of how the designers and advertisers produced the logo following a lot of brainstorming and study. In this, we look at different brand logos of various organizations, their past and their hidden significance.

1. IBM

Before it was called International Business Machines Corporation, IBM began as the International Time Recording Company (ITR) in 1888 after modifying many titles and logos. Paul Rand’s new logo was introduced in 1972. Height and lineage are apparent by the horizontal lines surrounding the letters IBM.

2. GOOGLE

We depend heavily on the popular search engine that addresses all our questions, from the silliest to the most relevant. Though, only a few are informed that the naming changed due to an error. The original name of Google was Backrub, which the organization happily chose to alter. Initially, they thought of naming it as Googol, which means the number 1 followed by 100 zeroes. It just happened, though, it was mistaken as Google, this is how it got its name.

3. NIKE

Nike got a basic but solid design. Nike got its name from the Greek goddess of victory. This logo comes from ‘Swoosh’, her hand. Greek legend claims that Swoosh offers warriors enormous strength and motivation. It’s the right logo for a sports person’s clothing and accessories store.

4. BMW

The BMW logo says about its history during World War II aviation when the firm used to manufacture German military aircraft engines. The blue and white in the logo display a spinning propeller, through which the sky peaks.

5. NESTLE

In 1868 Henri Nestle created the logo of Nestle focuses on the importance of his German name. A little nest and its family symbol were also included in the logo. The logo was modified later to delete the beak of the mother bird, reducing the three embryonic ones to two to reflect an ordinary contemporary unit.

6. BASKIN- ROBINS

In 1948- 1949, the two brothers-in-law, Burt Baskin and Irv Robbins, who later became the Baskin-Robbins ice cream, began to market different wines in 1953. The “31®” mark, reflecting a flavor for every day of the month was suggested by a local advertising firm. Ogilvy and Mather are the promotional firms behind the current logo, which is smartly called 31.

7. ADIDAS

Adidas is one of the biggest brands in the world. Most claim that “ADIDAS” means “All Day I Dream About Sports”. But it is not so. It is taken from Adolf Dassler which is the name of the founder. The logo is a mountain-shaped on the top of the Adidas phrase, encouraging sportsmen to scale huge heights.

8. APPLE

Sir Isaac Newton, seated under an apple tree, depicted apple’s first logo, designed by Roy Wayne. Rob Jaroff’s image was replaced immediately with a rainbow rose. The purpose behind a rainbow apple was not to get confused with a plum. And there were colored streaks that rendered the logo more available, and then demonstrated that the Apple II could produce colored graphics. The company later introduced a monochromatic design, which allows increased flexibility during the naming of its products.

9. AMAZON

Amazon is one of India’s biggest online distributors. The name Amazon represents the enormity of the directory stored. There is also a file that moves from ‘A’ to ‘Z’ to indicate it has everything from ‘A’ to ‘Z’.

10. PICASA

In its appearance, the logo acts as a shutter for a camera. This isn’t the only aspect, though. The name Picasa is taken from the Spanish term Casa, meaning home. The idea behind the logo was to display that all your images are on the web. Look closely and in the center of the vibrant shutters, you’ll see a building.

11. SONY VAIO

The Sony VAIO logo combines the concept of digital and analog technologies with great intelligence. Although V and A of the logo are analog signals, I and O represent digital signal numbers 1 and 0.

12. TOYOTA

Originally called Toyoda, based on the founder’s family name was sold with the embellishment of the Toyoda. After a public contest to design a new logo the name has been changed in 1936. The new logo was paired with three ovals in a horizontal and symmetric pattern. The two ovals perpendicular to a larger oval represents the customer’s heart and the company’s core. Mutual beneficial relationship between the client and the business is the outside rectangle, which overlaps them.

13. FedEx

The FedEx design has been designed beautifully. It has received more than 40 branding awards and is known as one of the finest logo designers that smartly exploit negative space. The concealed arrow connotes course, speed, and accuracy.

14. MERCEDES BENZ

In the 1870s the company was initially owned by the Benz owner Gottlieb Daimler who was one of the members of Daimler- Motoren- Gesellschaft (DMG). He wrote, “One day this light will shine upon our victorious factories”. He described his house with a three-point star. Early on, in the 1900s, after the popularity of the company, his sons-Paul and Adolf Daimler- proposed the Star logo for the DMG board.

15. AUDI

“Audi” in Latin means to “hear”. It was formed after the former car maker Horch was pushed out by August Horch. The fusion of Audi with Horch, DKW, and Wanderer was founded in 1932 into an auto union. The four intertwined circles later became the official Audi logo which reflected this combination.